Sally Cowan Ltd, which has over 30 years of research and design expertise within the textile industry, has been announced as the English Institute of Sport’s (EIS) first official Innovation Partner.
The EIS has worked with Sally Cowan Ltd for 15 years to design, develop and produce innovative performance garments to support extraordinary human performance. Sally Cowan herself has made a significant contribution to over 130 British medal winning performances at major world championships.
The partnership between the EIS and Sally Cowan Ltd has redefined the way garments are created for elite athletes, with an optimised and customised approach that truly supports performance. World-leading projects the EIS and Sally Cowan Ltd have collaborated on include the design and development of race suits for sports such as cycling, triathlon and skeleton, as well as apparel targeted at optimising athlete health, connecting the athlete and their equipment and maximising comfort in the performance environment.
Previously an EIS official Garment Design and Development Supplier, Sally Cowan Ltd now becomes an EIS Innovation Partner in recognition of multiple years of valuable contribution to the organisation and continued commitment to supporting GB athletes.
Matt Parker, Director of Performance Innovation at the EIS, said:
“We’ve worked closely with Sally Cowan Ltd for many years, and we’re immensely proud of what we’ve achieved together.
“Announcing Sally Cowan Ltd as an official Innovation Partner is recognition of the company’s outstanding contribution to British performances at major championships, the tireless support for the EIS Performance Innovation team and the high regard they are held both personally and professionally by ourselves and the sports we work with.
“The partnership underlines our commitment to continue working with Sally and her team to create world-leading solutions to support sports and athletes.
“Our objective in Performance Innovation is to enable athletes to excel through the application of new and novel solutions to performance challenges, and we’re all excited to collaborate with Sally Cowan Ltd on the next generation of performance garments.”
Sally Cowan, founder and EIS lead at Sally Cowan Ltd, said:
“The team at Sally Cowan Ltd are incredibly proud to be appointed as the EIS’s first Innovation Partner.”
“We relish the challenges the EIS and the sports they work with set us – elite sport is a unique environment so working in partnership with the EIS means we can combine our complementary skills, knowledge and technical expertise to engineer a textile solution that will have maximum performance impact for the athletes.”